![broken image](http://user-assets.sxlcdn.com/images/462066/FmNuipHali3rh-yul33-TfBNLIke.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
项目背景:
大昭寺,又名"祖拉康"、"觉康"(藏语意为佛殿),位于拉萨老城区中心,是一座藏传佛教寺院,是藏王松赞干布建造,拉萨之所以有"圣地"之誉, 与这座佛像有关。寺庙最初称"惹萨",后来惹萨又成为这座城市的名称,并演化成当下的"拉萨"。大昭寺建成后,经过元、明、清历朝屡加修改扩建,才形成了现今的规模。大昭寺很精致,藏区的宗教气氛非常浓厚。朝拜的人们很多,不愧是西藏最金碧辉煌的寺庙。金顶很美丽,是一个神圣的地方。
景区级别:5A级旅游景区
投资主体及性质:拉萨市八廓古城管理委员会
景区年收入:2018年十一期间旅游总收入69403万元,同比增长25.1%。
年游客量:截止2017年11月,累计接待国内外游客1596万人次,2018年8月雪顿节接纳游客4人。十一期间西藏接纳游客136.33万人次
后门票经济时代,景区二消增收法门
景区二消主要服务内容及价格:
![broken image](http://user-assets.sxlcdn.com/images/462066/FtXHZiO9r2AZH5N-6mzmBptlS7Od.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/format/png)
文创IP赋能文旅,扩大二消增收阵地
景区二消网红爆品业态对照表:
![broken image](http://user-assets.sxlcdn.com/images/462066/FhdD5KFd-HzhvFLOpZKd-8hyRlE5.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/format/png)
二消特色主题店铺:
1、地方特色茶饮店——仓姑寺茶馆
仓姑寺修行者开的茶馆,如果想了解当地藏民的日常生活,仓姑寺茶馆是必须要去的地方之一,很传统的藏族甜茶馆。
![broken image](http://user-assets.sxlcdn.com/images/462066/FqSs8ANO_iYUSotCKuQ1Ou3MEVWY.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/FvLFp9rtQ2Yd-yCmaieehPVhetUk.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
2、文创产品体验——醍醐·来自喜马拉雅的礼物。
“醍醐”原指牛乳精华,需经数次提炼,方能取得;佛经中,以此比喻人生需不断修习、精进,才能悟道。店内产品设计精美,非常文艺,连续两年获得西藏旅游商品大赛金奖,也成为各类大型机构的佳节馈赠之选。
![broken image](http://user-assets.sxlcdn.com/images/462066/FmW9bqXobCDDk-8_dpdZjnNiOCBe.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/FveR604Pmrw001NtwjZ16bqIFxPi.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/Fin3BB7wyPWJGd8QK6anrf34GwtS.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/462066/FvqnpOWOvVTYq6ziqzY96Uvdhd9O.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/Fqg3H7x39ncE1S7q4SvYjTdlYfky.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/Fp3CB-jn8n-yYMNcyL9qphOeBeJH.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
3、手作产品体验店——凤眼原创手工艺品。店内全是原创手工设计,产品物美价廉。在这里可以喝着茶,玩着珠子,感受拉萨的生活气息。
![broken image](http://user-assets.sxlcdn.com/images/462066/FuvDVu0uGVaw_tGhriF0pNYdUiKd.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/FjkiIhIkBLVVZLaTTOCOQ9FDBP9v.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/462066/FgbtmqUjRWjWRh6mGT8aewP9j80l.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
IPMAKER造物家 专属创意 量身定制
文旅IP主题+文创设计+爆款打造+互动体验
网红爆品二消项目评价体系
![broken image](http://user-assets.sxlcdn.com/images/462066/FmtCy9TgUF-gnAM5v83UiXwudAow.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
案例分析:
场景体验力:★★★★
1、第七意识藏服体验馆,是一家位于拉萨大昭寺八廓街的藏服出租及旅拍商户,致力于藏文化的传承与发扬,店铺位置优越。店内超三百套精美藏服出租,款式新颖种类齐全。专业的摄影服务,更惊艳的造型为每位客户打造完美之旅。
![broken image](http://user-assets.sxlcdn.com/images/462066/FtosxdseKM_u68QRlSxpFmNlRtYT.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/FqXmWkm4cypIw3vFobVgREpKSfzY.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/462066/Fm1mpdVKLAVyv076zAEdQLWvMq1l.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
2、弥云藏服体验店,店面虽然不大,但里面布置不错,二楼有很多藏服可以租,如果光租藏服并不贵,店里有专业的化妆师和摄影师,还有拍摄套餐。
![broken image](http://user-assets.sxlcdn.com/images/462066/ForskFhl2ISemEd2SeJHHLCGiB77.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/FrF3mBWjgB6HJSjZqQ9MvTGshJT7.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
时尚网红力:★★★★★
1、天堂时光旅行书店:一家海拔最高的文艺露天书店,在热闹繁华的八廊街南街,闹中取静,风格很独特,与其说是书店,不如说是一所“以书为主题的空间”,这里集阅读、书籍、手作、明信片、邮筒、花园式氛围、咖啡、音乐和旅行等一体,有着满满的情怀。
![broken image](http://user-assets.sxlcdn.com/images/462066/FoX_kd7smrcJA2x4gPRfnQDaVknB.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/FjNGoDw_aR6MiQnhrDOJAz6o89wU.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/FlDfjwdqEwM43lNbj_vJ-dz1BWwS.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
2、阿刁甜茶。“阿刁,大昭寺门前铺满阳光,打一壶甜茶,我们聊着过往”一首《阿刁》唱红了小酒馆,也唱红了拉萨阿刁甜茶。就在大昭寺旁边,很显眼的红色牌,店面不大,墙壁有涂鸦,有着浓浓的民族风情。
![broken image](http://user-assets.sxlcdn.com/images/462066/FlFuGRRe-ACdD6u0b-cxY3gERvOk.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/FjG98_AicENSN8YPSXPGvkGQYdUs.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/Fo9N3nfrzdFZPxPSLJXVXIZ1jnbk.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/Fi2WsTk0w7R9-KbhoDMT_eObAe-Z.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
3、八廓街又名八角街,八廊街原街道只是单一围绕大昭寺的转经道,藏族人称为"圣路",后现逐渐扩展为围绕大昭寺周围的大片旧式老街区,较完整地保存了古城的传统面貌和居住方式。如今这里已经成为了拉萨最著名的小商品街,东西一般三分之一的价格都可成交,此外八廓街旁边的民族旅游工艺品商场,价格较低,东西也大多有保证,是个不错的购物点,也是游客们必打卡的地方。
![broken image](http://user-assets.sxlcdn.com/images/462066/FgPaiEGJuk083tnSlMsTcHto-6CD.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/FoeVamGrNh5VRHWdiya79Tyl_4zg.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/FjOF1mMc8TQK7Vv-RZOOxWunyNHS.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
![broken image](http://user-assets.sxlcdn.com/images/462066/FpM6XTyIHn0-vu5PdA6jEB38KRb2.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
极致爆品力:★★★★
唐卡是藏族文化中一种独具特色的绘画艺术形式,具有鲜明的名族特点、浓郁的宗教色彩和独特的艺术风格,用明亮的色彩描绘出神圣的佛的世界;颜料传统上是全部采用天然原料,保证了所绘制的唐卡色彩鲜艳、璀璨夺目。唐卡被誉为中国民族绘画艺术的珍品,被称为藏族的“百科全书”,也是中华民族民间艺术中弥足珍贵的非武职文化遗产。
![broken image](http://user-assets.sxlcdn.com/images/462066/FsVsCm2cVAAbbyaTpGsssJ-hr5nd.png?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/format/png)
景区二消商业打造
一切立足于景区的核心价值体系,通过对核心文化的挖掘及活化,
创立IP,树立品牌,策划产品体系,实现商业变
IPmaker为景区提供从“战略布局—爆品创意—网红落地”的整体全案品牌服务,
专业打造景区超强盈利商业项目,快速集聚网红人气。