目前,打造IP已成为一种潮流趋势,通过IP形象,可以增强与消费者之间的情感距离,加深消费者对品牌的记忆与信任。用泛娱乐化的方式,对消费者进行心智教育,让消费者更加直观并深刻的认识品牌,将IP形象作为视觉贯穿品牌的视觉设计,构建产品在品牌力的差异化、系统化。
此次IP是以兔子的形象做吉祥物,设计时使用了相应元素来呼应,如 墨镜、披风、还有其他方案的机械感等,具有很强的代表性,让人一看就能看出这IP跟品牌的关联。投入使用后市场反响度不错,增加了品牌的亲近感,后期还做了产品拓展,在不同的产品、物料、媒介上作出了延伸。
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海报应用
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This case comes from the Internet