柒格优鲜以冰淇淋和益生菌饮品为主的知名的连锁饮品品牌
创建于2005年,全国店铺近300家
致力于打造品质与健康的良性结合饮品品牌
目前以益生菌、冰淇淋、饮品等为主要产品
产品品种众多,可满足消费者的多种选择
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柒格优鲜原来没有品牌形象
在创业之初采用红色来吸引客户视线
沉淀多年的柒格已经深深扎根于客户心中
全新的形象更能为消费者迅速熟知
增强了与消费者之间的情感距离
加深了消费者对品牌的记忆与信任
面对之前的琐碎物料设计
品牌升级后的柒格
拥有了更完善的品牌视觉形象与展现
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柒格优鲜的消费人群主要分布在16-28岁的年轻人,店面有一定品牌搭建但是却有些零散,大部分店面的通病都是无法与消费者进行良好的互动,所以为能够满足于新时代消费者的喜爱心理,品牌方以益生菌制品作为新形象的主推产品,形象设计以白色为主的动物作为品牌形象的原型,来契合自然、纯真、益生菌等属性标签。柒格定位在时尚潮饮的风格定位上,以雪兔作为品牌基础形象轮廓来承载品牌内涵。
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柒格品牌原来颜色是红色,再重新升级的品牌形象中,我们贴合柒格的“优鲜”企业理念,采用墨绿色作为品牌主色调,来彰显柒格,以自然纯真的原材来塑造美味的精神,结合粉色,与墨绿色相互衬托,一明一暗,碰撞出柒格的时尚色彩。
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艾米很阳光,但也有点小自闭,在进行研究中的艾米可以忘记周围的一切,当水果融入饮品的瞬间,艾米会感觉到幸福,鲜果的香气与茶的层层交融、与益生菌相互交织,这是艾米从意外接触的那一刻便爱上的理由,也正因为如此,艾米坚信,“优”“鲜”就是一份好饮品的开始。
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柒格的重新升级更注重品牌的统一性,而非之前的零散补缺,将IP形象作为贯穿柒格的视觉设计
,构建柒格在品牌力的差异化、系统化。
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海报是一个品牌宣传的门户,用形象、手法,来让客户记忆,让消费者更加直观的认识品牌,增加客户的受众接受度,使得品牌高频的展出。
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